Exhibits & Events
A potential turning point of branding in any marketing cycle is an opportunity to attract new customers. We know that exhibit and event opportunities are just as – if not more – important than permanent showroom experiences. It is because of this, we apply the same philosophy and methodology to the process and execution of delivering unique event and exhibit spaces.
Lincoln Motor Company
MFG Interiors has been supporting Lincoln sales, Marketing & Services group at Ford Motor Company since 2001 with exhibit design, content creation, fabrication at the National Automobile Dealers Association (NADA) and the annual Lincoln Dealer Meeting. Key recent show event: 2018 reveal of the Lincoln Vitrine Program at NADA.
Over the years, MFG Interios supported the Quick Lane brand with different initiatives for the National Automotive Dealers Association (NADA). This included the design and fabrication of a mock Quick Lane store, branded interior elements, retail and merchandising displays, graphics, and digital displays. The objective of the exhibit was to unveil the redesigned Quick Lane prototype to the dealer network, and give them the opportunity to experience the customer journey firsthand.
Ford Motor Company
MFG Interiors has been supporting Ford Motor Company with exhibit retail displays since 2001. From rapid custom millwork prototyping to the selection of graphics and furniture, MFG Interiors handled the preparation, design, and delivery of key elements for the National Automotive Dealers Association (NADA). Managing tight timelines, the team worked closely with the Sales, Marketing, & Services group to create eye-catching displays that communicated to the dealer network the importance of a consistent facility brand. Key recent show event: Introduction of Ford Signature interiors at NADA.
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