Ford Lincoln Trustmark Program
Since 2006, Moda MFG has been a single-source supplier of branded interior elements for the Ford Lincoln retail strategy. We have provided a turnkey solution that includes furniture, millwork, graphics, logistics, shipping and installation services.
Each crafted to excellent standards
Lead times as short as 8 weeks
Over 1,100 facilities completed
Our team’s diverse experience was critical in the development and execution of this program. We possess a strong understanding of the automotive business, the dealer network and their unique needs and demands. This enabled us to contribute to the education of Ford Lincoln dealers. In addition, our team understands branding and how the interior elements must come together to enhance the showroom experience. This enabled us to help the dealer network understand the need to make this investment in their facility and how a branded environment impacts the customer journey.
Moda MFG worked closely with Project Managers, Franchising and Regional Market Representatives to identify dealers on the strategy list. We aligned our resources to support franchising initiatives. When dealers presented cost concerns, we worked closely with Franchising to value engineer the interior pieces, which resulted in 30% cost savings for dealers.
The Torino line of furniture was designed exclusively for Ford Lincoln dealerships. The materials were carefully selected to create branded elements that are durable without sacrificing the beauty of the product. The Torino line consists of 75 unique items. The mix of material used in the showroom elements complements the overall showroom and provides a beautiful backdrop that enhances product presentation. Showroom furniture was carefully selected for comfort, durability and overall aesthetic. The branded millwork and furniture contributes to a consistent look and feel across dealership facilities which ultimately enhances the customer experience at every touch point.
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39255 Country Club Drive, Suite B-1
Farmington Hills, MI 48331